A picture paints a thousand words
Selling your products online can be a challenge, we get that. But let us look a little closer at one area that can drastically increase the chance of your product selling.
How many times have you heard this “a Picture paints a thousand words”? Well, there is a lot of truth in this. As commonly said by so many, first impressions count. We all love going window shopping. Ad boards and images strategically placed to entice you to walk through the door of a well-dressed and well-planned store. All doing its very best to entice you to give up your hard-earned money. No denying it, we are a visual race, making assessments with our eyes long before we even open our mouths and start communicating.
To the point then. You are about to upload on the site a product ready for the world to see and hopefully purchase. You take a shot with your smartphone and finish the description. I get it, it’s quick but are you sharing that product in the best way possible. You now need to place yourself in the customer’s shoes. Shouldn’t be too hard as we are all customers. If you saw the same product with a nice image and probably the same or similar price, which would you pic
On average 97% of people purchasing already know what they are looking to buy.
On average 97% of people purchasing already know what they are looking to buy. Of this 97%, approximately 75% will spend close to 5 minutes searching around through other website pages. If you select an attractive Hero Image, you will be more likely to keep your potential customers on your page and site long enough to entice them with your product or service.
Marketing and Branding
Your images are part of your marketing and branding. Another post for another day… But if you could increase your overall image and make sales why wouldn't you improve this? By doing so you improve your brand and your potential value to customers. A poor image goes a long way toward reducing your value, ethic, and brand identity.